Digital marketing is crucial because it allows businesses to reach a global audience, target specific customer segments, track campaign performance in real-time, and often offers a higher return on investment (ROI) compared to traditional marketing methods.

SEO stands for Search Engine Optimization. It involves optimizing your website to rank higher in search engine results pages (SERPs), which increases organic (non-paid) traffic to your site. SEO is important because higher visibility in search results can lead to more website visitors and potential customers.